- Article No.:
- 19860379
Panerai will always remain a "small, fine brand," this was the promise that the owner of the luxury group Richemont (including Cartier, Van Cleef & Arpels, Piaget, Vacheron Constantin, Jaeger-LeCoultre) gave Maria Teresa Panerai before he bought her company in 1997. He has kept this promise: Today, Panerai watches are produced in limited numbers (up to 2000 per year) and are only sold in 300 stores. Although the name of Panerai was only slowly starting to be known in the 1990s, the company already has more than one hundred years of tradition as a manufacturer of precision optics and instruments. As a watchmaker, Panerai did not make a name for itself until the 1930s, namely when the Italian navy commissioned "Officine Panarai" to build a diving watch, that could withstand even the most adverse conditions. One of the main reason why the choice fell on Panerai was that the precision equipment from this house was known for its excellent reliability and accurate readability.
As a manufacturer of optical equipment, Panerai had no experience with watch movements, the Panerai Radiomir and its immediate successors, the Panerai Luminor watch therefore contained a Rolex movement. The Radiomir was a resounding success, however, legend has it that the radium bromine that was used as the light source was beaming so much that it would be visible on the skin of the wearer for hours well after taking off the watch. Thus, it was soon replaced by a less dangerous alternative, and the diver's watch was renamed the Luminor.
This model was initially available exclusively for the Italian military combat divers and only 350 copies of it were produced until the early 1990s. Only in 1993 was an edition of 1,000 pieces produced as Luminor Marina for free sale. At about the same time, Sylvester Stallone became aware of the brand and custom-ordered 10 of which he kept one and gave away the rest to friends. Since these friends were people such as Robert De Niro and Demi Moore, this, of course, was ideal PR for the Panerai brand. And, according to the legend, Stallone was also responsible for the purchase of Panerai by Richemont, he met its owner at a party and raved about the brand so much that Richemont, within a few weeks, made an offer for Panerai.
Rolex, Breitling, IWC, Audemars Piguet, Panerai, Longines, Breguet, Patek Philippe, A. Lange & Söhne
24,000
up-to-date
list prices
| Category: | wristwatches |
| Maker: | Panerai |
| Model: | Luminor Marina |
| Category: | wristwatches |
| Maker: | Panerai |
| Model: | Luminor Marina |
Officine Panerai: Contemporary Luminor Marina 1950 3 Days Automatic Titanio, PAM00352 PAM 352
| Category: | wristwatches |
| Maker: | Panerai |
| Model: | Luminor Marina |
| Reference: | PAM00352 |
Officine Panerai: Contemporary Luminor Marina 1950 3 Days Automatic, PAM00359 PAM 359
| Category: | wristwatches |
| Maker: | Panerai |
| Model: | Luminor Marina |
| Reference: | PAM00359 |
| Category: | wristwatches |
| Maker: | Panerai |
| Model: | Luminor Marina |
| Reference: | PAM00299 |
| Category: | wristwatches |
| Maker: | Panerai |
| Model: | Luminor Marina |
| Category: | wristwatches |
| Maker: | Panerai |
| Model: | Luminor Marina |
| Category: | wristwatches |
| Maker: | Panerai |
| Model: | Luminor Marina |
| Reference: | PAM00441 |
| Category: | wristwatches |
| Maker: | Panerai |
| Model: | Luminor Marina |
| Category: | wristwatches |
| Maker: | Panerai |
| Model: | Luminor Marina |
| Reference: | PAM 001 |
| Category: | wristwatches |
| Maker: | Panerai |
| Model: | Luminor Marina |
| Reference: | PAM 48 |
| Category: | wristwatches |
| Maker: | Panerai |
| Model: | Luminor Marina |
| Reference: | PAM 299 |
| Category: | wristwatches |
| Maker: | Panerai |
| Model: | Luminor Marina |
| Category: | wristwatches |
| Maker: | Panerai |
| Model: | Luminor Marina |
Price on demand
| Category: | wristwatches |
| Maker: | Panerai |
| Model: | Luminor Marina |
| Reference: | PAM 434 |
| Category: | wristwatches |
| Maker: | Panerai |
| Model: | Luminor Marina |
| Category: | wristwatches |
| Maker: | Panerai |
| Model: | Luminor Marina |
| Category: | wristwatches |
| Maker: | Panerai |
| Model: | Luminor Marina |
| Reference: | RENCE NUMBER |
| Category: | wristwatches |
| Maker: | Panerai |
| Model: | Luminor Marina |
| Category: | wristwatches |
| Maker: | Panerai |
| Model: | Luminor Marina |
| Reference: | PAM359 |
| Category: | wristwatches |
| Maker: | Panerai |
| Model: | Luminor Marina |
| Reference: | PAM00414 |
Officine Panerai Luminor Collection Luminor Marina 1950 3 Day Power Reserve 44mm N Series
| Category: | wristwatches |
| Maker: | Panerai |
| Model: | Luminor Marina |
| Category: | wristwatches |
| Maker: | Panerai |
| Model: | Luminor Marina |
Price on demand
| Category: | wristwatches |
| Maker: | Panerai |
| Model: | Luminor Marina |
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