Feb 14, 2011 4:28:02 PM
A sporting legend as brand ambassador for Breitling
Watch manufacturer Breitling has acquired a new brand messenger for North America. From now on Wayne Gretzky, Canadian national hero and probably the best ice hockey player of all time, will be representing the luxury watch producer in marketing campaigns.
Gretzky, also known as 'the great one', has enjoyed a unique career, with as its highlights four victories in the Stanley Cup, 61 records in the NHL and 18 selections for the All-Star Game. And because Gretzky is still a legend even today, the number he used to wear on his back, 99, has never been allocated to any other player. In the campaign the ex-professional sportsman, now aged 50, appears with the de Havilland Canada DHC-2 Beaver, an aircraft which is itself a legend. This monoplane is regarded as one of the best transport planes of all time. As a brand messenger for Breitling Wayne Gretzky wears a Chronomat 01 on his wrist.